Nokia E90 launched in India
Nokia released it's enterprise model E90 on Thursday, June 28th, 07 and is priced at Rs 40,499(Definitely this piece is for corporates).
Key features:
-Applications for viewing and editing documents to increase mobile productivity.
-Talk on every continent with quad-band GSM and automatic switching between bands.
-Integrated GPS - easy to locate meeting venues, restaurants, and places of interest.
-3.2 megapixel camera with flash and autofocus.
-Convenient shortcut keys - Access voice and data functions quickly and easily.
-Stereo FM radio
Dimensions
Volume: 140 cc
Weight: 210 g
Length: 132 mm
Width: 57 mm
Thickness (max): 20 mm
Display
Inner: Active matrix color display (800 x 352 pixels), 16 million true colors
Outer: Active matrix color display (240 x 320 pixels), 16 million true colors
Operating Frequency
GSM quad-band (850/900/1800/1900) MHz
WCDMA 2100 MHz
User Interface
S60 Platform 3.1 Edition
Symbian OS Version 9.2
Java™ MIDP 2.0
Friday, June 29, 2007
Thursday, June 28, 2007
Best of Cannes Films Lions!
The following Cannes film lions are hand-picked by NEXUS from many winners.
* Nexus found many other interesting winners but couldn't embed here due to unavailability of the winners in video sharing portals.
Grand Prix- Dove Evolution
The film that exposed the manipulation of the female image in the media. The objective was to encourage discussion around the subject of real beauty and lead people to the www.campaignforrealbeauty.com website.
Gold- Levi's:Dangerous liaison
It's 1873; a sexy girl is waiting for her man. When he arrives they tear each other's clothes off, revealing successive generations of Levi's®, different hairstyles, and even the room changes with them. Finally, we see the current 2007 collection.
Gold - Sony Bravia LCD TV
Paint explodes all over some buildings
Gold - Signature
This film illustrates graphicaly how a simple signature on a petition can provide real help to victims of torture, abuse, arbitrary imprisonment. TAG : Your signature is more powerful than you think. Amnesty International.
Silver - Happiness factory:Coke
The audience are taken on a journey through a coke vending machine into a fantasy land of wondrous characters and spectacular landscapes contributing to the delivery of the bottle.
Silver - Smart car ad
Sometimes it's more secure to drive a car with no backseats
Silver - Cingular 2 day rule
Man calls woman after first date to see if the connection he felt was mutual, but thinks he's wrong after he gets silence from a dropped call.
Bronze - Frank drink
The objective was to launch Frank with a huge splash, with very little money. We sold Frank by being frank.
Source: canneslions.com
Tuesday, June 26, 2007
Indian Winners in Cannes '07!
If you are wondering what are Cannes Lions then ask the ad gurus, who strive hard to grab one. Cannes Lions are like Oscars for advertisements. This year Cannes celebrated its 54th year and India made its presence felt.
India has been nominated for three entries in the Promo category, eight in Direct, five for Radio, 20 in the Press category, 14 in Outdoor and seven in the Media category. In total, India had 57 nominations across the six categories.
Let's look at how India has fared over the years:
· Indian wins in 2002: Two Gold Lions and one Silver Lion
· Indian wins in 2003: Three Gold Lions, two Silver Lions and one Bronze Lion - the highest ever for India till then
· Indian wins in 2004: Four Bronze Lions
· Indian wins in 2005: Two Silver Lions, One Bronze
· 2006: Watershed of 2003 revisited, and bettered.
The Indian winners in Cannes Lions ’07 are:
I. Direct lion
1. Bronze
Type Of Entry: Product/Service
Category: Other Consumer Products
Title: DEMO CD
Advertiser/Client: THE SOUNDSMITHS
Product/Service: CAMBRIDGE AUDIO SYSTEM
Entrant Company, City: EVEREST BRAND SOLUTIONS, Mumbai
Country: INDIA
DM/Advertising Agency, City: EVEREST BRAND SOLUTIONS, Mumbai
Country: INDIA
2. Bronze
Type Of Entry: Use of Media
Category: Field Marketing
Title: INCIDENTS
Advertiser/Client: HUTCH
Product/Service: HUTCH RANGA SHANKARA THEATRE FESTIVAL
Entrant Company, City: OGILVY & MATHER, Bangalore
Country: INDIA
DM/Advertising Agency, City: OGILVY & MATHER, Bangalore
Country: INDIA
II. Promo Lion
1. Type Of Entry: Use of Media
Category: Event Marketing
Title: NODDING BULL
Advertiser/Client: THE VEGETARIAN SOCIETY
Product/Service: VEGETARIAN CONFERENCE
Entrant Company, City: JWT, Mumbai
Country: INDIA
Sales Promotion/Advertising Agency, City: JWT, Mumbai
Country: INDIA
III. Radio lion
1. Silver
Category: Business Equipment & Services
Title: SHORTEN YOUR LIFE
Advertiser/Client: BULLZI
Product/Service: RECRUITMENT CONSULTANCY
Entrant Company, City: AMBIENCE PUBLICIS ADVERTISING, Mumbai
Country: INDIA
Advertising Agency, City: AMBIENCE PUBLICIS ADVERTISING, Mumbai
Country: INDIA
Executive Creative Director: Elsie Nanji
Creative Director: Ramanuj Shastry/Prasanna Sankhe
Scriptwriter: Manish Patel/Ramanuj Shastry
Agency Producer: Fabian
Advertiser's Supervisor: Sarita Pereira
Production Company/Sound Studio, City: EARDRUM, Mumbai
Country: INDIA
2. Silver
Category: Charities, Public Health & Safety, Public Awareness Messages
Title: GIRL CHILD
Advertiser/Client: CEHAT
Product/Service: ANTI-FEMALE FOETICIDE CAMPAIGN
Entrant Company, City: LEO BURNETT INDIA, Mumbai
Country: INDIA
Advertising Agency, City: LEO BURNETT INDIA, Mumbai
Country: INDIA
Executive Creative Director: Nitesh Tiwari/K.V. Sridhar
Creative Director: Nitesh Tiwari
Scriptwriter: Mithun Mirji
Agency Producer: Kevin Affonso
Production Company/Sound Studio, City: LINGO INDIA, Mumbai
Country: INDIA
IV. Film lions
1. Silver in Sweet Foods & Snacks, bronze in best use of music
Category: silver in Sweet Foods & Snacks, bronze in best use of music
Title: HAPPY DENT PALACE
Advertiser/Client: PERFETTI VAN MELLE
Product/Service: HAPPY DENT TEETH WHITENING GUM
Entrant Company, City: McCANN ERICKSON INDIA, Mumbai
Country: INDIA
Advertising Agency, City: McCANN ERICKSON INDIA, Mumbai
Country: INDIA
Executive Creative Director: Prasoon Joshi
Creative Director: Prasoon Joshi
Copywriter: Prasoon Joshi
Art Director: Prasoon Joshi/Anirban Sen
Agency Producer: Naren Multani/Benny Alexander
Production Company, City: EQUINOX FILMS, Mumbai
Country: INDIA
Director: Ram Madhwani
Producer: Manoj Shroff
D.O.P/Lighting Cameraman: Anil Mehta
Editor: Shyam Salgaonkar
Music - Artist/Title: Shantanu Moitra/Prasoon Joshi
Sound Design/Arrangement: Jiten Solanki
Post Production: Prime Focus Plus
2. Bronze
Category: Fundraising & Appeals
Title: HOSTEL
Advertiser/Client: EYE BANK ASSOCIATION OF INDIA
Product/Service: BLIND WELFARE ORGANISATION
Entrant Company, City: CODE RED FILMS, Mumbai
Country: INDIA
Advertising Agency:
Country:
Executive Creative Director: Raghu Bhat/Manish Bhatt
Creative Director: Raghu Bhat/Manish Bhatt
Copywriter: Manish Bhatt/Raghu Bhat/Gajraj Rao
Art Director: Manish Bhatt/Raghu Bhat/Gajraj Rao
Agency Producer: Subrat Ray
Production Company, City: CODE RED FILMS, Mumbai
Country: INDIA
Director: Gajraj Rao
Producer: Subrat Ray
D.O.P/Lighting Cameraman: Amitabha Singh
Music - Artist/Title: Rajat Dholakia
Other Credits: Lyrics: Gopal Datt
Source: canneslions.com, exchange4media.com
