Career in advertising

Youngsters looking to make it in the advertising industry should focus on two words -- 'simplicity' and 'commitment', says Hital.

He's one of hottest names in the Indian ad industry right how. He's even made it into advertising magazine Campaign Brief Asia's 'Hottest 1,050 Creatives in Asia' list, and is in the Top 50 no less.

Hital worked on for Levi's, the 'Slim vs Slim' ad, if you are a follower of NEXUS from the start you would have watched it on the previous posts.
WATCH 'SLIM vs SLIM' AD AGAIN

In terms of an educational background in advertising, he says, "If you're looking to get into the arts aspect of advertising, you need to have some sense of art and design. You can opt for a course in applied, commercial or fine arts. Copywriters, on the other hand, need to have good language skills and an ability to come up with original ideas that will sit well with the common man -- you know, they have to have a local flavour, so to speak."

The experts mantra to successed in advertising is to "Prove yourself through your work and effort. A successful career is 99 percent hard work and maybe one percent luck. Think of it this way -- the harder you work, the luckier you'll get careerwise!"

Source: Rediff