DREAM MACHINE ENTERS INDIA!

Sony India on Thursday launched its high definition gaming console PlayStation3 (PS3) at a price of Rs 39,990.

The company aims to sell 10,000 units of PlayStation3 and 50,000 units of PlayStation2 during this financial year.

Sony has initially shipped 1,200 units of the console for sale in India.

The company plans to sell half of its new consoles through its own outlets ‘Sony World’, while the balance would be sold through retail chains and music stores.

The company has also slashed the prices of the earlier versions of its gaming consoles. It would now sell PS2 for Rs 7,990 while the portable PSP would be sold for Rs 9,990.

The company is also developing India-specific gaming content which will hit the market later this year.

Sony has sold three million units of PS3 across North America, Japan and Europe since its launch five months ago. Buoyed by the increased buying power of the Indian customer, Sony India MD Masaru Tamagawa said the company is targeting a two-fold jump in the consolidated revenues to $2 billion by 2010.

Source: Indiatimes.com
Pictures: Sony,IGN.com